It is still raining, snowing , freezing and it seems it will never end.. However that is no reason for Sports Illustrated to withhold them from kicking off their new promotion campaign of the Swimsuit 2010 collection. In this campaign it will be possible to get closer than any time before with your favorite sports model. Alongside the familiar kinds of promotion Sports Illustrated starts this year with a huge online promotion through Facebook and Ustream. The live events in Las Vegas and New York will be streamed on both websites.
In my opinion a great way to achieve huge attention for your brand worldwide against relative low costs! By streaming the images trough Facebook millions of people all over the world will receive directly the latest collection of Sports Illustrated. While simultaneously members of Facebook could inform their friends, family and other relatives about the online campaign. Nowadays Social Network Sites should not be excluded from big advertising campaigns, certainly not huge brands! Facebook just recently celebrated its 6th anniversary while hitting the 400 million members! Therefore Facebook will be one of the most popular marketing instruments of the future…
Blogging! Never thought I would start a blog.. When suddenly last week, Friday morning, we had a lecture called Media Use in Organization. Sound like fun, but one of the first assignments was to create and maintain a twitteraccount and to set up a Blog! Now it’s four days later, the weekend is over and I have registered myself on Blogger.com and Twitter. I had mixed feelings on forehand, nevertheless it is getting more and more fun while posting. Secondly, this course is a critical part to pass my premaster exam so either I like it or not, this has to happen!
Enough about where it all started. From now on it is time for serious context. In particularly: Media use in Organizations and probably... Twitter!
See you around!
